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3 ways universities can set the news agenda

February 12, 2016 Posted in : Experts, Galzacs Guide, Ireland

Galzac’s Guide lists expert sources on everything from abstract art to zoology.

Irish media is always hungry for expert opinion on a variety of topics, and journalists need voices to add colour and reliable analysis to their news stories.

The Galzac’s directory creates media opportunities for a community of experts by connecting their stories with journalists, researchers and radio and television producers.

Here are three ways universities can use their knowledge to set the news agenda.

1. Add your take on current affairs

Journalists try not to depend too heavily on the sames voices when they are quoting expert sources.

There is nothing more frustrating than hearing misinformed opinions being broadcast in the media. That’s why it is worth adding your own voice to the mix.

Galzac’s experts have the opportunity to pitch their stories to journalists. They can add a fresh angle on a current news story as it moves along.

2. Make everything interesting — with the right hook

When you’re pitching a story idea, it is crucial to find a suitable hook — and to match it with the right medium.

Will your story work best as a long-form feature or will it come across more strongly on a radio magazine show?

With the right tweaks, Galzac’s experts can make any item interesting if it is shared in the best format.

3. Match expertise with everyday

Academics engage with research on a daily basis. The mainstream media loves new data and statistics, but only if it is presented in a snappy way

University experts have the knowledge to digest dense studies into palatable stories.

Apply the research to real life events and appeal to the audience’s emotions.

We started Galzac’s Guide to Expert Sources because we believe that expert voices should be heard by the widest possible audience. We want to build a community of doers, thinkers and curious minds who want to share their ideas with the world.

If you are interested in signing up, call us on 01 254 1845 or email gaye@mediahq.com.

MediaHQ.com is Ireland’s largest and most dynamic media intelligence company. Since we started in 2009, we have helped Ireland’s best known brands connect over 100,000 stories with the media.

Conor - @conormcmahon

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Experts – Stories you could own this week

February 11, 2016 Posted in : 1916, Debating, Ireland, Journalists, Politics

It’s a busy time for Irish media with politics, the economy and crime dominating the news cycle. Irish journalists are expected to cover a wide variety of topics, and fast, so of course they need the help of some knowledgable experts.

Experts should busy bodies this week with all the #GE16 and American election talk flooding the media. If you’re an expert in politics, political science or government then you could own these stories and get your expert voice heard.

With crime and it’s resources a heavy focus in the 2016 election campaign, law and criminology experts should be on hand to provide opinions. This is a major factor in the general election and could be major opportunity for experts to get out there.

In addition to the election bubble, technical experts can use upcoming World Radio Day on the 13th February to discuss topics like the changing scope of radio and media. Interesting topics around this include the questions is radio a dying element of traditional media.

World Day of Social Justice is upcoming on the 20th February. This is an excellent opportunity for experts in both Law, Human Rights and even history to get their voices heard.

Of course 1916 is a huge topic this week and for the next month. History buffs are going to be hugely popular with the media.

A former director of treasury at Anglo Irish Bank has told the trial of four former bankers that he thought he was carrying out instructions as part of the “green jersey agenda” in 2008. Experts in finance and bankingwould be a great contribution to any journalists article or piece around this, as it is sure to cause a stir.

We have a great variety of experts here at our Galzac’s Guide service. Journalists will find top industry experts at the click of a button or in our 2016 print edition – coming in March.

We started ‘Galzac’s Guide to Expert Sources’ because we believe passionately that expert voices should be heard by the widest possible audience. We want to build a community of doers, thinkers and curious minds who want to share their ideas with the world.

Since we began the service four years ago, we’ve seen experts from UCC, Failte Ireland, The European Parliament, The National Women’s Council and Misean Cara become members and get their voices heard.

If you are interested in signing up, give us a call on 01 254 1845 or email gaye@mediahq.com.

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Galzac’s Guide Featured Expert: John Ring

February 9, 2016 Posted in : Career Development, Entrepreneurs, Experts, Galzacs, Technology, University Graduates

Galzac’s Guide is the ultimate tool when looking for an expert.

Speaking of experts, we’re giving a hat tip to expert John Ring, one of the many greats that is included in our guide.

John is the managing director of TinderPoint.com and is seasoned digital marketing strategist.

He is past student of both Trinity College Dublin and the Dublin Institute of Technology. With an impressive resume, John has worked with Enterprise Ireland as a Marketing Executive and ProShare as an internet manager in the past.

In his capacity, he has worked with major international companies such as Ebay, Intel, Burberry, the AA and Innocent Smoothies – to name a few.

Over the past 15 years, John has personally trained 6000 business and marketing professionals on all aspects of digital marketing.

John has extensive experience in his field. He was previously a digital marketing consultant and then because of growing success he opened a digital marketing agency called RingJohn. This agency has recently been rebranded to TinderPoint to reflect their evolution as a business and the growing services which they now offer.

John’s specialties include search engine optimization (SEO), pay per click (PPC), social media, digital strategy, content marketing and analytics.

For more information, or to get in touch with John or any of our other experts, visit Galzac’s guide.com.

 

 

 

 

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Pitching tips from Galzac’s Guide experts

February 8, 2016 Posted in : CBRE, DIT, Experts, Experts in the Media, UCC

We started ‘Galzac’s Guide to Expert Sources’ because we believe passionately that expert voices should be heard by the widest possible audience. We want to build a community of doers, thinkers and curious minds who want to share their ideas with the world.

We asked some of our most active experts to share their advice on pitching story ideas and opinions to the media.

Lorcan Sirr: DIT

“Make it easy for journalists. They’re not likely to be knowledgable about your area and will most likely be under pressure for time, so walk them through it: the issue, why it’s a problem (if it is), and your take on it, including solutions.”

“Tailor the release to suit the local audience. If there is something specifically related to their location or sector, localise the release and make sure the key information is in the opening paragraphs, not buried at the end. Don’t expext the media source will read the accompanying documents. Make their life easier by containing the salient points in the opening paragraphs of your release and always make sure your contact details are prominent if they need to follow up with you.”Marie Hunt CBRE

John Sodeau UCC

“Before you even know exactly what message you want to put across make sure you have an Irish angle. Yes you will be used by the media for their purposes but keep control of what you want to say. And say it! And be lucky.”

These experts know how to amplify their voice and shape stories.

Galzac’s guide is a must have service with a printed book, a dynamic website and social media resource that will connect Ireland’s expert sources with the media. We aim to be the bible of experts on every journalist’s desk, laptop and smart phone.

If you would like more information on the Galzac’s Guide service click here. Or call Gaye on 01 254 1845.

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