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3 ways universities can set the news agenda

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February 12, 2016 Posted in : Experts, Galzacs Guide, Ireland

Galzac’s Guide lists expert sources on everything from abstract art to zoology.

Irish media is always hungry for expert opinion on a variety of topics, and journalists need voices to add colour and reliable analysis to their news stories.

The Galzac’s directory creates media opportunities for a community of experts by connecting their stories with journalists, researchers and radio and television producers.

Here are three ways universities can use their knowledge to set the news agenda.

1. Add your take on current affairs

Journalists try not to depend too heavily on the sames voices when they are quoting expert sources.

There is nothing more frustrating than hearing misinformed opinions being broadcast in the media. That’s why it is worth adding your own voice to the mix.

Galzac’s experts have the opportunity to pitch their stories to journalists. They can add a fresh angle on a current news story as it moves along.

2. Make everything interesting — with the right hook

When you’re pitching a story idea, it is crucial to find a suitable hook — and to match it with the right medium.

Will your story work best as a long-form feature or will it come across more strongly on a radio magazine show?

With the right tweaks, Galzac’s experts can make any item interesting if it is shared in the best format.

3. Match expertise with everyday

Academics engage with research on a daily basis. The mainstream media loves new data and statistics, but only if it is presented in a snappy way

University experts have the knowledge to digest dense studies into palatable stories.

Apply the research to real life events and appeal to the audience’s emotions.

We started Galzac’s Guide to Expert Sources because we believe that expert voices should be heard by the widest possible audience. We want to build a community of doers, thinkers and curious minds who want to share their ideas with the world.

If you are interested in signing up, call us on 01 254 1845 or email is Ireland’s largest and most dynamic media intelligence company. Since we started in 2009, we have helped Ireland’s best known brands connect over 100,000 stories with the media.

Conor - @conormcmahon

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