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Pitching tips from Galzac’s Guide experts

February 8, 2016 Posted in : CBRE, DIT, Experts, Experts in the Media, UCC

We started ‘Galzac’s Guide to Expert Sources’ because we believe passionately that expert voices should be heard by the widest possible audience. We want to build a community of doers, thinkers and curious minds who want to share their ideas with the world.

We asked some of our most active experts to share their advice on pitching story ideas and opinions to the media.

Lorcan Sirr: DIT

“Make it easy for journalists. They’re not likely to be knowledgable about your area and will most likely be under pressure for time, so walk them through it: the issue, why it’s a problem (if it is), and your take on it, including solutions.”

“Tailor the release to suit the local audience. If there is something specifically related to their location or sector, localise the release and make sure the key information is in the opening paragraphs, not buried at the end. Don’t expext the media source will read the accompanying documents. Make their life easier by containing the salient points in the opening paragraphs of your release and always make sure your contact details are prominent if they need to follow up with you.”Marie Hunt CBRE

John Sodeau UCC

“Before you even know exactly what message you want to put across make sure you have an Irish angle. Yes you will be used by the media for their purposes but keep control of what you want to say. And say it! And be lucky.”

These experts know how to amplify their voice and shape stories.

Galzac’s guide is a must have service with a printed book, a dynamic website and social media resource that will connect Ireland’s expert sources with the media. We aim to be the bible of experts on every journalist’s desk, laptop and smart phone.

If you would like more information on the Galzac’s Guide service click here. Or call Gaye on 01 254 1845.

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Story ideas for Wednesday 4th November 2015

November 2, 2015 Posted in : CBRE, Dublin, Housing, Ireland, Property Market

Story Idea: Release of CBRE’s last market report for 2015 looking at trends and transactions in all sectors of the Irish commercial property market
Expert: Marie Hunt
 (Expert in Commercial Property) Executive Director/Head of Research, CBRE Ireland.      
The Hook: 
This focusses on trends and transactions in all sectors of the Irish commercial property market with two months to go to the close of what has been an exceptionally busy year. It looks at the office, retail, industrial, investment, land and hotels and pubs sectors of the market and gives comprehensive overview of what’s going on in each sector and how 2015 has been.

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Story ideas for every day of the week: 2nd-6th November 2015

November 2, 2015 Posted in : BR Clinic Ltd, CBRE, Childcare, Children, Health, Mortgage Brain Ireland, Property Market, Start Strong, Tourism, Tourism Ireland

Monday 2nd November 2015

Story Idea: Ireland’s tourism drive for 2016 kicks off at world’s largest travel fair
Expert: Sinead Grace 
(Tourism & Communications) Media & Public Relations Manager, Tourism Ireland.                        
The Hook: 
Ireland’s tourism drive for 2016 kicks off today (Monday, 2 November) at the world’s largest travel fair – World Travel Market in London.

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Story ideas for Tuesday 1st September 2015

August 31, 2015 Posted in : CBRE, Galzacs15, Housing, Ireland, Property Market, Report

Story Idea: Latest update on commercial property market trends from CBRE
Expert: Marie Hunt (Expert in Real Estate & Commercial Property) Executive Director and Head of Research, CBRE Ireland.               
The Hook: In this new report CBRE focuses on what has been going on in all sectors of the Irish commercial property market during July and August and make some predictions about what to expect this Autumn. CBRE are predicting a very busy Autumn selling season with a raft of new assets being offered for sale.

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Story ideas for every day of the week: 31st August – 4th September 2015

August 31, 2015 Posted in : Appointments, CBRE, Childcare, Children, Dublin, Dublin Town, Exercise, Food for Health Ireland, Health, Healthy Living, Heart, IPU, Irish Pharmacy Union, Property Market, Schools

Monday 31st August 2015

Story Idea: School environment increases kids chances of becoming sick
Expert: Kathy Maher (Expert in Pharmacy & Medicine) President of the Irish Pharmacy Union.                       
The Hook:
 With Schools returning children are more likely to be susceptible to the common flu and tummy bug; the typical child expecting to get 3 to 8 common colds a year and 2 to 3 bouts of viral gastroenteritis (stomach flu) a year. It is a sure thing that parents will be treating their children for minor ailments during the course of the school year. That’s why Pharmacists have issued some practical tips for parents for this school year. President of the Irish Pharmacy Union, Kathy Maher, is available for comment on tips for kids well-being.

Notable Events for Monday 31st

* Rowing World Championships are taking place in France
* Social Justice Ireland will launch the National Social Monitor 2015 today
* On this day in 2006, Edvard Munch’s famous painting “The Scream” is recovered in a raid
* CSO: Milk Statistics July 2015

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Experts in the media: 14th July – 18th July 2015

July 20, 2015 Posted in : Budget15, Business, CBRE, DAA, Dublin, ECB, Economic Experts, Economics, EU affairs, European Parliament, Jim Power Ltd, Media Performances, Property Market, Renting

These experts made a big splash in the media the media last week, appearing across a wide variety of genres, offering their knowledge and insights across the nations newspapers and TV stations.

The Irish Examiner, FM 104 and Newstalk are just a few of the media outlets that have featured our experts in recent days.

Galzac’s experts provided commentary on a wide range of topics including loan property values, and key trends in business. Our goal is to highlight the media coverage our experts have received every week. (more…)

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Experts in the Media: 29th June – 3rd July 2015

July 6, 2015 Posted in : CBRE, Childcare, Children, Housing, Ireland, MSF, NWCI, Our experts in the media

Our experts made the news across a wide variety of genres last week, offering their knowledge and insights across the nations newspapers. The Irish Examiner and the Irish Independent are just a few of the media outlets that have featured our experts in recent days. Our Galzac’s experts provided commentary on a wide range of topics including migration policy, regional commercial property improvement, and excesses of €800 spent on summer camps .

Our goal is to highlight the media coverage our experts have received every week. Here are just a few examples of our experts in the media last week: (more…)

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Story ideas for Tuesday 30th June 2015

June 29, 2015 Posted in : CBRE, EPA, Farming, Global Warming, Housing, Property Market, Wimbledon

Story Idea: Release of CBRE’s Half Year Summary of trends in the Irish Commercial Property market
Expert: Marie Hunt (Expert in Property Trends and Irish Property) Executive Director & Head of Research, CBRE Ireland.                
The Hook: 
CBRE have announced that they’re to release a thorough review of what has been happening in the Irish commercial property market in the first half of 2015 across all sectors, office, industrial, retail, Investment, Land, Hotels, Pubs etc. on Tuesday June 30th. Please contact Marie Hunt for further information.

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Story Ideas For Every Day Of The Week 29th June – 3rd July 2015

June 29, 2015 Posted in : Alltech, CBRE, Galzacs Guide, Galzacs15, Health, Irish Pharmacy Union, Mortgage Brain Ireland, Start Strong, The Wheel, UCC

Monday 29th June 2015

Story Idea: Alltech offers virtual pass to ideas for transforming business, ag and food and beverage
Expert: Kevin Tuck (Expert in Agriculture and Sustainability) Managing Director, Alltech.    
The Hook: In late May, more than 3,000 people from 68 countries journeyed to Lexington, Kentucky, USA for the Alltech REBELation, a conference exploring innovation, inspiration and world-changing ideas. Keynote speakers including General Colin Powell, former Procter & Gamble global marketing officer Jim Stengel; futurethink CEO Lisa Bodell; and University of Kentucky men’s basketball coach John Calipari were joined by experts from Google, McDonald’s, Whole Foods, JBS, The HANOR Company, Buffalo Wild Wings, Dogfish Head Craft Brewery, Maker’s Mark and more to discuss strategies for transforming business, agriculture, food and beverage, and life.

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Story Ideas for Tuesday 5th May 2015

May 5, 2015 Posted in : Asthma Society of Ireland, CBRE, Experts, Galzacs15

Story Idea: CBRE to release report looking at trends and transactions in the Irish commercial property market
Expert: Marie Hunt (Expert in Irish Property and Property Trends) Executive Director, Head of Research, CBRE Ireland.         
The Hook: 
CBRE will be releasing a report discussing what’s happening in all sectors of the Irish commercial property market during the last two months. The report will also discuss the outlook for May and June, looking at the office, industrial, retail, investment, development land and hotels and pubs markets. For more on this, please contact Marie Hunt of CBRE Ireland.

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