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Pitching tips from Galzac’s Guide experts

February 8, 2016 Posted in : CBRE, DIT, Experts, Experts in the Media, UCC

We started ‘Galzac’s Guide to Expert Sources’ because we believe passionately that expert voices should be heard by the widest possible audience. We want to build a community of doers, thinkers and curious minds who want to share their ideas with the world.

We asked some of our most active experts to share their advice on pitching story ideas and opinions to the media.

Lorcan Sirr: DIT

“Make it easy for journalists. They’re not likely to be knowledgable about your area and will most likely be under pressure for time, so walk them through it: the issue, why it’s a problem (if it is), and your take on it, including solutions.”

“Tailor the release to suit the local audience. If there is something specifically related to their location or sector, localise the release and make sure the key information is in the opening paragraphs, not buried at the end. Don’t expext the media source will read the accompanying documents. Make their life easier by containing the salient points in the opening paragraphs of your release and always make sure your contact details are prominent if they need to follow up with you.”Marie Hunt CBRE

John Sodeau UCC

“Before you even know exactly what message you want to put across make sure you have an Irish angle. Yes you will be used by the media for their purposes but keep control of what you want to say. And say it! And be lucky.”

These experts know how to amplify their voice and shape stories.

Galzac’s guide is a must have service with a printed book, a dynamic website and social media resource that will connect Ireland’s expert sources with the media. We aim to be the bible of experts on every journalist’s desk, laptop and smart phone.

If you would like more information on the Galzac’s Guide service click here. Or call Gaye on 01 254 1845.

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Experts in the Media 5th October – 9th October

October 14, 2015 Posted in : Asthma, Asthma Society of Ireland, Charity, DAA, Emergency Services, Experts in the Media, Health, Ireland, Medicine

Our experts made the news across a wide variety of genres last week, offering their knowledge and insights across the nation’s media outlets. The RTÉ Nine O’ Clock News, The Herald and TV3 News are just a few of the media outlets that have featured our experts in recent days.

Galzac experts provided commentary on a wide range of topics including the airstrike on an MSF hospital to depression in asthma sufferers.

Our goal is to highlight the media coverage our experts have received every week. Here are just a few examples of our experts in the media last week: (more…)

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Experts in the Media 28th September – 2nd October

October 5, 2015 Posted in : Asthma, Asthma Society of Ireland, Experts in the Media, Funding, Galzacs, Galzacs15, UCC, Uncategorized

Our experts made the news across a wide variety of genres last week, offering their knowledge and insights across the nation’s media outlets. The Herald and Irish Examiner are just a few of the media outlets that have featured our experts in recent days.

Galzac experts provided commentary on a wide range of topics including the eight amendment to bank incentives to build homes.

Our goal is to highlight the media coverage our experts have received every week. Here are just a few examples of our experts in the media last week: (more…)

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Experts in the Media 21-25th September

September 28, 2015 Posted in : Building, Business, Construction, Dublin, Dublin Town, Economics, Experts in the Media, Galzacs, Galzacs Guide, Government, Housing, Irish Green Building Council, Media, National Women's Council of ireland, NWCI, Women's Equality

Our experts made the news across a wide variety of genres last week, offering their knowledge and insights across the nation’s media outlets. The Herald and Irish Examiner are just a few of the media outlets that have featured our experts in recent days.

Galzac experts provided commentary on a wide range of topics including the eight amendment to bank incentives to build homes. (more…)

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Experts in the Media: 14th-19th September

September 21, 2015 Posted in : Business, Charity, Economic Experts, Economics, Experts in the Media, Galzacs, Galzacs Guide, Galzacs15, Humanitarian Aid, Ireland, Irish Pharmacy Union, Jim Power Ltd, Journalists, Media, Media Performances, MSF, Our experts in the media, Pharmacy, Stories

Our experts made the news across a wide variety of genres last week, offering their knowledge and insights across the nation’s media outlets. The Irish Independent and Irish Examiner are just a few of the media outlets that have featured our experts in recent days.

Galzac experts provided commentary on a wide range of topics including the Syrian refugee crisis to Paris-based Organisation for Economic Co-Operation and Development survey.

Our goal is to highlight the media coverage our experts have received every week. Here are just a few examples of our experts in the media last week:

1. Kathy Maher-Irish Pharmacy Union  Pharmacists want a nationwide DUMP (Disposal of Unused Medicines Safely) scheme

Coverage:Irish Independent (Newspaper) (more…)

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Experts in the Media: 24th-28th August

September 1, 2015 Posted in : Business, Cancer, Cork, DAA, Dublin, Emergency Services, Employment, Experts in the Media, Government, Health, Healthy Living, Heart, Irish Heart Foundation, Media, Tax, Transport, UCC

Our experts made the news across a wide variety of genres last week, offering their knowledge and insights across the nation’s media outlets. The Irish Times and RTÉ Radio One are just a few of the media outlets that have featured our experts in recent days.

Galzac’s experts provided commentary on a wide range of topics including the Government losing tax revenue due to spurious self-employment, and that heart disease kills six times more women than breast cancer.

Our goal is to highlight the media coverage our experts have received every week. Here are just a few examples of our experts in the media last week: (more…)

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Experts in the Media: 17th-21st August

August 25, 2015 Posted in : Asthma, Asthma Society of Ireland, Cork, Dairy Farming, Experts, Experts in the Media, Food, Food for Health Ireland, Food Science, Galzacs, Galzacs Guide, Galzacs15, Health, Healthy Living, Homelessness, Housing, Ireland, Our experts in the media, Report, Simon Community, Stories, UCC, UCD

Our experts made the news across a wide variety of genres last week, offering their knowledge and insights across the nation’s media outlets. The Irish Examiner, Newstalk and Kfm are just a few of the media outlets that have featured our experts in recent days.

Galzac’s experts provided commentary on a wide range of topics including the impact cheese is really having on our health, the housing crisis in Dublin and the spike in asthma attacks in children. (more…)

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Experts in the Media: 3rd – 7th July

August 10, 2015 Posted in : Charity, Construction, Dublin, Dublin Town, Experts, Experts in the Media, Galzacs, Galzacs Guide, Ireland, Media, MSF, Our experts in the media, Sport, Stories

Our experts made the news across a wide variety of genres last week, offering their knowledge and insights across the nation’s media outlets.RTE Radio 1′s Drivetime show and RTE One are just a few of the stations that have featured our experts in recent days.

Galzac’s experts provided commentary on a wide range of topics including the Luas laying track work happening in Dublin city centre.Our goal is to highlight the media coverage our experts have received every week. Here are just a few examples of our experts in the media last week: (more…)

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Experts in the Media: 27th – 31st July

August 4, 2015 Posted in : Charity, Childcare, Children, CSO, Education, Experts in the Media, Ireland, Irish Heart Foundation, Media Performances, National Women's Council of ireland, Staffing Levels, The Wheel

These experts made a big splash in the media last week, appearing across a wide variety of genres, offering their knowledge and insights across the nation’s newspapers and radio stations stations.

The Irish Independent, Kildare FM, and Tipp FM are just a few of the media outlets that have featured our experts in recent days.

Galzac’s experts provided commentary on a wide range of topics including childcare reforms, and Irish health. Our goal is to highlight the media coverage the experts have received every week. (more…)

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