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Get 50% off a Media Training Course with Galzac’s Guide

November 3, 2015 Posted in : Business, Communications, Galzacs, Galzacs Guide, Media, Media Training

It might be a bit early to mention the ‘C’ word so soon after Halloween but that won’t stop us from being jolly and generous!

Galzac’s Guide to Expert Sources, is the essential resource for Irish journalists looking for intelligent comment on the breaking stories of the day.

A listing on Galzac’s Guide is the number one way for experts to boost their profile in the media.

And guess what, we have a special offer for the month of November with 50% off our next media training course for everyone who purchases a profile during the month.

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Story ideas for Friday 18th September 2015

September 14, 2015 Posted in : Business, Calendar, Experts, Galzacs15, Media, Media Performances, Media Training

Story Idea: Book launch: Orlaith Carmody releases ‘Perform As A Leader’  
Expert: Orlaith Carmody (Expert in Women in Business and Communications) Communications Expert, Mediatraining.ie                         
The Hook: 
Communications expert Orlaith Carmody will be releasing her new book ‘Perform As A Leader’ on Thursday 24th September. The book will discuss insights and strategies, and a lot of practical communications tools to apply now to your business and leadership challenges.

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Story ideas for every day of the week: 14th September – 18th September 2015

September 14, 2015 Posted in : Agriculture, Air Pollution, Alltech, Book Launch, Childcare, Children, Media Training, MSF, NALA, Start Strong, Tourism, Tourism Ireland, UCC

Monday 14th September 2015

Story Idea: Walking the fields: Heat waves and drought in Europe expose grain maize to mould and mycotoxins
Expert: Kevin Tuck (Expert in Agriculture and Sustainability) Managing Director, Alltech.                       
The Hook: As combines hit the fields this autumn for harvest, farmers may want to keep a watchful eye on their crop quality. Preliminary testing over the summer months of 2015 European crops, conducted by Alltech’s 37+® mycotoxin analysis, shows climate challenges in Europe this summer have created a situation where crops need to be analysed for mycotoxins.

Heat impacted a large portion of central and southern Europe, especially during flowering and grain filling. Heat during this time of plant development can decrease grain production. Corn pollination and fertilisation is a very important phase of crop development, thus heat and drought stress during this time can result in decreased yield potential. Yield loss during corn grain fill may be as much as 3.0 to 5.8 percent per day of stress. The European Commission MARS Bulletin Vol. 23 No. 7 projects nine percent less total grain production compared to 2014.

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Become An Expert Media Performer.

January 10, 2013 Posted in : Experts, Galzacs, Media Training

Interested in becoming an expert media performer, then we have the perfect course for you.

On January 22nd we are running a specifically designed masterclass that will cover everything you need to know about how to deliver the perfect performance in a live interview situation.

Click here to find out more.

With this in mind we thought the following tips on ‘When you should do a media interview’ would be helpful’.

1. When you have set up the opportunity

This is what you’d describe as perfect public relations. You’ve conceived the idea, send the press release and you get a call from the journalist. Grab the opportunity with both hands. Go to the studio, wear your best outfit and most importantly deliver you message clearly.

2. When it is a chance to shine as an expert

If you know a topic inside out and you are asked to participate and showcase your talent, then you should avail of the opportunity. This will be a non-contentious interview where you will be showcased as an expert. Exposure like this is priceless.

3. When your reputation is in question.

Some people’s natural instinct is to hide where the going gets tough. Really great communicators face into it and answer the difficult questions. If you can come through an interview like this, it’s likely that your reputation will be enhanced. Remember if you are prepared a live media opportunity in times of crisis can be as much more of a chance to influence the story positively than negatively.

4. When the journalist really needs you

People in the media are human like the rest of us. every now and then you will get a stressed out call from journalist who needs you for a package they are doing. It may not suit you, but do the interview. you’ll build a contact for life and if they really need you, they won’t go too hard on you.

5. When it’s a panel discussion

Getting time to discuss anything on the media is a rare luxury. Most opportunities are short, sharp, to the point and a bit stressful. A panel discussion will give you the opportunity to show your personality, and spend some time on issues rather than racing through them in 5 minutes flat. It also gives you a chance to network with other panelists and get to see how

Jack Murray

 

 

 

 

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If you want to get free media coverage as expert……

September 20, 2012 Posted in : Experts, Galzacs, Media Training

……then you need to be passionate about your subject area. The more you love it then the more anorak detail you’ll have stored in your brain.

……then you’ll need to have something interesting to say. All the best experts stand out from the crowd because they have a narrative that is completely unique from their peers. David McWilliams took a different view on bond holders, Eddie Hobbs started talking about ‘Rip Off Ireland’ before anyone else. Finding a different angle on the main news story of the day will make you a sought after contributor.

…….then you should offer to speak at industry conferences and think hard how you can deliver a message that will gain attention. (more…)

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5 things you’ll learn on a Galzac’s media training course

September 12, 2012 Posted in : Galzacs, Media Training

1. How to tell a story

As a nation we are known to be expert storytellers, but when a microphone is produced we go silent. We will look at what makes a good story and how to tell it in a compelling way.

2. Identifying the right message

So you’ve got that great media opportunity, maybe it’s morning Ireland or the Late Late Show. It’s the one that will really make or break you. What are you going to say? When people are finished listening to you what will they remember. What is the impression you want to leave, because just talking for five or ten minutes is not going to work. (more…)

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