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Pitching tips from Galzac’s Guide experts

February 8, 2016 Posted in : CBRE, DIT, Experts, Experts in the Media, UCC

We started ‘Galzac’s Guide to Expert Sources’ because we believe passionately that expert voices should be heard by the widest possible audience. We want to build a community of doers, thinkers and curious minds who want to share their ideas with the world.

We asked some of our most active experts to share their advice on pitching story ideas and opinions to the media.

Lorcan Sirr: DIT

“Make it easy for journalists. They’re not likely to be knowledgable about your area and will most likely be under pressure for time, so walk them through it: the issue, why it’s a problem (if it is), and your take on it, including solutions.”

“Tailor the release to suit the local audience. If there is something specifically related to their location or sector, localise the release and make sure the key information is in the opening paragraphs, not buried at the end. Don’t expext the media source will read the accompanying documents. Make their life easier by containing the salient points in the opening paragraphs of your release and always make sure your contact details are prominent if they need to follow up with you.”Marie Hunt CBRE

John Sodeau UCC

“Before you even know exactly what message you want to put across make sure you have an Irish angle. Yes you will be used by the media for their purposes but keep control of what you want to say. And say it! And be lucky.”

These experts know how to amplify their voice and shape stories.

Galzac’s guide is a must have service with a printed book, a dynamic website and social media resource that will connect Ireland’s expert sources with the media. We aim to be the bible of experts on every journalist’s desk, laptop and smart phone.

If you would like more information on the Galzac’s Guide service click here. Or call Gaye on 01 254 1845.

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Story idea for Friday 4th December

November 30, 2015 Posted in : Air Pollution, Health, Ireland, UCC

Friday 4th December 2015

Story Idea: Cork water has its environmental problems and so does its air

Expert: John Sodeau (Expert in Air Pollution) Professor of Physical Chemistry, UCC.

The Hook: The real-time levels of harmful airborne particulate matter are not measured or known in Cork. This lack of monitoring puts Ireland outside of EU Directives and will lead to direct health consequences for the at-risk population such as asthmatics, diabetic women, young children and those with heart problems. (more…)

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Story ideas for Monday 23rd November 2015

November 23, 2015 Posted in : Air Pollution, Pollution, Research, UCC

Story Idea: Clean air not air pollution for Ireland in 2016

Expert: John Sodeau (Expert in Physical Chemistry) Professor of Physical Chemistry, UCC.

The Hook: The Asthma Society is launching its campaign to clean up our air in cities, towns and rural areas tonight at University College Cork. The central focus will be to press the government to replace Ireland’s outdated Air Pollution Act with a new Clean Air Act.

(more…)

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Story ideas for every day of the week: 23rd-27th November 2015

November 23, 2015 Posted in : Agriculture, Air Pollution, Alltech, Childcare, Children, Galzacs Guide, Galzacs15, Homelessness, Simon Community, Stories, Tourism, Tourism Ireland, UCC

Monday 23rd November 2015

Story Idea: Clean air not air pollution for Ireland in 2016

Expert: John Sodeau (Expert in Physical Chemistry) Professor of Physical Chemistry, UCC.

The Hook: The Asthma Society is launching its campaign to clean up our air in cities, towns and rural areas tonight at University College Cork. The central focus will be to press the government to replace Ireland’s outdated Air Pollution Act with a new Clean Air Act. This action will put the health and well-being of all people living in Ireland to the front and centre of all future environmental legislation.

Notable Events for Monday 23rd

* SUBTITLE European Film Festival 2015
* ECB – Monthly indicators on government debt securities (Dataset: GFS) Reference period: Oct-2015

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Story Ideas for Friday 30th October 2015

October 27, 2015 Posted in : CSO, Milk, Physical Chemistry, Pollution, UCC

Story Idea: An olive branch for the Irish coal industry?
Expert: John Sodeau  (Expert in Air Pollution) Professor of Physical Chemistry, UCC.
The Hook: The recently announced ban on selling, buying and burning smoky coal in Ireland for public health reasons is expected to lead to an increase in smokeless coal sales. However current “smokeless” coal is neither smoke-nor sulphur-free and although wood has low sulphur content it produces more smoke than smoky coal! (more…)

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Story ideas for every day of the week: 27th October – 30th October 2015

October 27, 2015 Posted in : Charity, Citizenship, CSO, Debating, The Wheel, Tourism, Tourism Ireland, UCC

Wednesday 28th October 2015

Story Idea: Comment on CSO figures for overseas travel to Ireland July – September 2015
Expert: Sinéad Grace 
(Expert in Tourism) Media and Public Relations Manager, Tourism Ireland. (more…)

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Story ideas for Wednesday 21st October 2015

October 19, 2015 Posted in : Galzacs15, History, Ireland, UCC

Story Idea: Refugees – More knowledge and less fear
Expert: Dr. Bozena Cierlik 
(Expert in East central European History) Lecturer in the School of History, UCC.                           
The Hook: 
Between January and July 2015 340000 crossed EU borders, majority of them came from Syria. People run away from civil war, conflict or political regime. Europe seems to them like haven. Ireland has a great tradition of helping others.

(more…)

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Story ideas for every day of the week: 19th October – 23rd October 2015

October 19, 2015 Posted in : Agriculture, Childcare, Children, Education, Food for Health Ireland, PLE, Start Strong, Teagasc, UCC

Monday 19th October 2015

Story Idea: What difference does the budget make to educators working in the early years sector?
Expert: Dr. Mary Moloney 
(Expert in Third Level Institutions) Chairperson, PLÉ – the National Association of third Level Institutions.                        
The Hook: While the Budget sees an €85m investment in early childhood care and education this week, it seems that the government have forgotten about those who work with young children in these settings. It is widely known that even when early childhood educators hold an honours degree in early childhood, they earn little more than minimum wage, which from January 2016 increases to €9.16 per hour.

(more…)

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Story Ideas for Wednesday 14th October 2015

October 12, 2015 Posted in : Cyberspace, Data Protection, Facebook, Internet Law, UCC

Wednesday 14th October 2015

Story Idea: What does the European Court case about Facebook and data transfers mean?
Expert: Dr. Darius Whelan (Expert in Law) Senior Lecturer in Law, UCC.
The Hook: The Court of Justice of the EU has issued a landmark ruling concerning Facebook and data transfers. The case means it is unclear whether Facebook and others can transfer people’s data to the USA. This is a fascinating time for Internet law and cyberspace; data protection and privacy online. (more…)

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Story ideas for every day of the week: 12th October – 16th October 2015

October 12, 2015 Posted in : Budget16, Building, Childcare, Children, ETC Consulting, Europe, European Court of Justice, Facebook, Farming, Internet Law, Start Strong, UCC, Unemployment, Women's Equality

Monday 12th October 2015

Story Idea: The Great Escape – from Unemployment
Expert: Pat Shortt (Expert in Education Reform) Managing Director, ETC Consulting.                        
The Hook: 
People who want to escape from unemployment have access to tools online. They are an interest inventory with 3 core aptitude exercises that give them 16 careers that they will enjoy, be well able to do and will provide them with a fine standard of living.

Notable Events for Monday 12th

* OECD – Statistics : Harmonised Unemployment Rates

* CSO – Government Finance Statistics Quarterly Results Quarter 2 2015

* 13th European Week of Regions and Cities (OPEN DAYS). Brussels, Belgium (more…)

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