Story Idea: The need to hold on to women in the workforce is being understood now at the very top, probably for the first time in our history.
Expert: Orlaith Carmody (Expert in Communications) Managing Director, Mediatraining.ie.
The Hook: The Women’s Forum Global meeting is being held in Deauville, France from 14 -16 October, to discuss gender equality. For many Irish women, the opportunity now is that retention of the female workforce is becoming a priority for the first time ever. Big corporations and financial institutions are waking up to the reality that a gender diverse workforce is more productive, which effects the bottom line. And they are concerned that the numbers at senior management and board level will increasingly have to reflect a strong gender diverse policy. They are putting resources around women at middle levels to hold on to them, and to stop them ‘off-ramping’ before they reach the upper levels. (more…)
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